Ride with the Best: The SoftBrake Story
First and foremost, SoftBrake is a family-owned business dedicated to delivering the highest quality motorcycle parts, proudly made in the USA. Since our founding in January of 1999 in Norco, California, we have steadily expanded our product offerings and customer base, focusing on custom and stock Harley-Davidson motorcycles.
A few years ago, Rick and Debbie, the passionate founders of SoftBrake, decided to move their business from California to the serene Idaho wilderness. This move allowed them to achieve a better lifestyle for their family and invest more deeply in their business. Today, SoftBrake is a true family endeavor, involving Rick, Debbie, their children, and grandchildren. Our all-hands-on-deck approach epitomizes the industrious spirit of our family.
Rick's passion for motorcycles runs deep, rooted in a family tradition of racers and riders. His extensive experience and enthusiasm are evident in every SoftBrake product. If you ever find yourself in Athol, Idaho (named after a Scottish king) or meet Rick at a motorcycle show, you're likely to hear fascinating stories as he assists you with installing a new SoftBrake extension.
“Our mission is to excel in providing you, the rider, with the finest quality parts available and to make the SoftBrake name synonymous with dependability and honesty. By doing so, we hope to gain your trust and satisfaction by continually producing superior products and expanding our offerings.” - Rick
Join the SoftBrake family and discover the difference our American-made motorcycle parts can make. Whether you're looking to enhance comfort, improve safety, or add style, we have the perfect solutions for you."